Multi-channel Marketer Level 3 Assessment

This occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT.

The role of a Multi-channel Marketer is to support customer-focused marketing activities that drive the demand for a product or service and will contribute to implementing the marketing strategy and plans. Their responsibilities will include carrying out marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.